Lets find out , if ad film making is a much bigger task than any other medium of advertising like print ads or social media updates then why should a business house should actually indulge themself into this onrous task of making ad film.
1. Massive Reach
One of the benefits of TV advertising is its ability to communicate with a very large audience. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services
2. Growing Ability to Differentiate
Despite the large audience reach of television, it’s important to note that the ability to target market segments has grown significantly over the years, says Grensing-Pophal. Even network TV offers a wide range of programming options where ads are most likely to be viewed by specific target audience segments. With cable television advertising, advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific zip-code areas for broadcasting the ads.