Why brands need ad films?
Today, the goal of the advertisement is to acquire the preferred outcome, which at times can be promotion of a services or product, making public awake, or inform them regarding something fresh or any accumulation to the existing service and product. Advertisements, whichever video or print, are only resource to attain bunch of spectators.
But, in the present times, creating the ad film is not an easy task. Not everybody can handle the ad film production and get the expertise in it. Ad film production is interesting, and at the same it is equally challenging. It is not easy to deliver the ad with the message the company wants to give to their customers.
Lets find out , if ad film making is a much bigger task than any other medium of advertising like print ads or social media updates then why should a business house should actually indulge themself into this onrous task of making ad film.
1. Massive Reach
One of the benefits of TV advertising is its ability to communicate with a very large audience. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services
2. Growing Ability to Differentiate
Despite the large audience reach of television, it’s important to note that the ability to target market segments has grown significantly over the years, says Grensing-Pophal. Even network TV offers a wide range of programming options where ads are most likely to be viewed by specific target audience segments. With cable television advertising, advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific zip-code areas for broadcasting the ads.
3. TV can be (and often is) a catalyst for other media
TV advertising has a “cognitive bias effect”across other products in a brand’s portfolio. If you advertise a savings account for a bank then there will be a beneficial effect for other products like home loans and investments. Another example would be advertising a beauty brand like a Revlon fragrance, and noticing a ripple effect for other products in this product portfolio. This is quite logical and often forgotten.
Everyone wants to be famous, as does every brand, and TV is the best medium for making and keeping brands famous! An example would be (and I’m sure that most readers are too young to remember this example) the old Cremora ad: “It’s not inside, it’s on top”. It’s the buzz, the talkability. Brands can buy awareness, but you can’t buy fame, and again this comes down to great memorable creative.