It’s happened to all of us: You stride into the Luxor or Mohegan Sun, wallet filled with cash, with plans for a bit of enjoyable, sensible gaming and two rounds of cocktails. But five hours later, you’re barely conscious and wondering where all your money went. Every aspect of a casino is designed to lead you into spending more and more of your hard-earned money. From the dazzling lights and joyous music to the simulated scents that waft through ventilation systems, casinos create a manufactured bliss that’s hard to step away from.
The odds for each game are stacked in the casino’s favor. As such, a long losing streak is almost guaranteed and math proves that it’s usually in your best financial interest to walk out. Having said that, people still flock to casinos in droves. They may come in to play with the goal of a big win, but they also come for the atmosphere and excitement. And, of course, the opportunity to be seen by a famous star or two.
To attract and retain the right players, a casino needs to offer the right content and payment methods. The right mix depends on the market, but it is always important to include popular games from renowned software developers, as well as live leader content and innovative fresh titles. Consumers also value reviews and testimonials from fellow players, so it’s critical that the casino promotes them on its website and social media channels.