A casino is like an indoor amusement park for adults with the majority of the entertainment coming from gambling. Musical shows, lighted fountains, shopping centers and lavish hotels all help bring in the tourists and generate millions of dollars in profits for casino owners every year. Yet, despite the elaborate themes and facilities, casinos would not exist without games of chance such as slots, blackjack, roulette, poker, craps and baccarat.
Traditionally, marketers have relied heavily on demographic data to help them understand their casino audience’s behavior and needs. But, while this data is useful, it’s hardly comprehensive. For example, a group of women standing outside a casino may be there on business, but they could just as easily be celebrating a bachelorette party for a friend. So, to really know your casino audience, it’s important to look beyond the demographic data and consider their motivations, pain points and expectations.
For example, the average casino gambler is a forty-six-year-old female with an above-average income. This demographic is easy to target by offering specials on rooms, meals and entertainment. But, to reach the most profitable market segment, you need to focus on high rollers. These are the big bettors who can often spend tens of thousands of dollars in one visit. They’re a great target for comps such as free hotel rooms, dinners, tickets to shows and even limo service and airline tickets.
Whether you’re an experienced player or brand new to the world of gambling, the thrill of winning at a casino can be hard to beat. Champagne glasses clink and casino employees hustle to get your business, creating a truly unique experience that’s hard to find anywhere else.