As its name implies, Casino is a place where gambling games are played. More than that, it’s a place that adds luxuries to help attract players and keep them playing for longer. This could include restaurants, free drinks, stage shows and dramatic scenery. There have been less lavish places that house gambling activities that would still be called casinos, though.
Casinos make their money by encouraging gamblers to stay and play longer and take bigger risks, as the more they gamble, the more profit they are likely to earn. They achieve this by making the experience enjoyable and creating an environment that entices players to spend their money repeatedly in the hope of winning a prize.
In addition to the obvious security guards who patrol the gaming floor, casinos employ a host of other employees to monitor patron behavior and prevent cheating. Table managers and pit bosses watch over table games with a broader view, looking for patterns in betting that might indicate cheating, while surveillance teams watch over slot machines to spot any anomalies.
For a long time, marketers focused on demographic information to predict casino patron behavior. But, while that’s useful, it is hardly comprehensive. For instance, a group of women may be in their late 20s or early 30s and college-educated, but they’re not necessarily there to play at your casino. They could be there for a bachelorette party, a business convention, or just a stop on their way to another destination.