How to Market a Casino Using Cvent


The lights are flashing, the music is blasting and the coins clinking make a sound you can’t ignore. When you walk into a casino, the atmosphere is pulsing with excitement and there’s always someone laughing around some table or another.

Whether they’re betting on a hand of blackjack or a spin of roulette, most casino patrons share the same goal: to win. While they may be playing for a different reason than your typical vacationer—like winning back what they lost on their last trip or even just trying to break even—they all want that same rush of adrenaline and elation.

Casino offers an inside look at the way casinos operate and lays bare the web of greed and corruption that has tangled up politicians, the Teamsters union and the Midwest mafia. It also shows how Vegas reinvented itself as a playground for the rich and famous. While it doesn’t have a single good guy, the movie is still a riveting drama with a stellar cast led by Robert De Niro and Sharon Stone.

Aside from the games, casino marketing must address events and group business. For example, using Cvent’s search and competitive ads can give your property prominence when event planners are searching for venues in sister markets or similar areas. This can help you attract groups that would otherwise go to other nearby casinos. This strategy can increase revenue, brand awareness and guest satisfaction. You can also improve your reputation by offering responsible gambling features like deposit limits, reality checks and self-exclusion tools.